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Programmatic Deal ID Targeting

Updated

Users can now either enter individual Deal IDs on a Line Item or apply reusable Deal ID Lists created in Global Lists. This supports string-based Deal IDs (e.g., AB-Agency1-0001) and is reflected in targeting, statistics, and Delivery Insights.

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Overview

  • On the Line Item Targeting → Inventory tab, the Deal ID control now offers a Deal ID Type toggle with Custom (free‑form input) or List (use a saved Deal ID List).
  • Deal ID Lists are a new list type in Tools → Global Lists → Deal ID List, where users can manage reusable sets of Deal IDs for targeting or exclusion.​​

  • Reporting and diagnostics include a new Deal ID slice and a Deal ID mismatch metric so users can monitor performance and filter errors by Deal ID.

     

Targeting Deal IDs on a Line Item

In the Line Item editor, open Targeting → Inventory, then locate the Deal ID section.

 

Entering custom Deal IDs

  1. Set Deal ID Type to Custom.​
  2. In the Deal ID field, enter one or more Deal IDs as a comma‑separated list (string values are supported, such as AB-Agency1-0001).​
  3. Use Include to target only those Deal IDs, or Exclude to block them, then save the Line Item.

 

Creating a Deal ID List

  1. Go to Tools → Global Lists → Deal ID List in the DSP Member Zone.​​
  2. Click Create, enter a List Name, and click Save to open the Basic tab for that list.​
  3. Add Deal IDs in either of these ways:​
    • Click Add new Deal ID and paste one or more string Deal IDs separated by commas (e.g., AB-Agency1-0001, XY-Agency2-0001).
    • Use Download CSV Template, populate the file with Deal IDs, then Upload from CSV to bulk‑add values.​

The Deal ID List grid shows ID, Name, Date, Count Deal IDs, Owner, and Actions (edit/delete), and lists can be exported to CSV when needed.

 

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Using a Deal ID List

  1. Set Deal ID Type to List.​
  2. In the Deal ID dropdown, select one or more Deal ID Lists that were created in Global Lists.
  3. Choose Include (default) to target only traffic that carries Deal IDs from the selected lists, or switch to Exclude to block those Deal IDs.​
  4. Save the Line Item; all selected Deal IDs from the lists will be applied at bidding time against imp[0].pmp.deals.id in the ad request.​

 

Monitoring Deal ID performance and issues

  • In Statistics and Report → Wizard, users can filter and slice data by Deal ID, and see metrics such as requests, impressions, clicks, and spend per Deal ID.​​
  • Delivery Insights for a Line Item now includes a Deal ID mismatch metric and visualization slice, highlighting filtered ad requests where the incoming Deal ID does not match the targeting configuration.