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Automated Rules

The Automated Rules tab allows users to optimize bidding behavior based on specific delivery performance metrics. These rules can help block underperforming traffic and improve overall campaign efficiency.

Main Options:

  • Lookback Period:
    Define the evaluation window for performance data. The maximum lookback period is 2 months.
    Example: A 14-day lookback will analyze delivery data from the past 14 days when evaluating rules.

  • SubID Blocking Rules:
    Toggle On/Off to enable blocking logic based on the rules you create. When On, any rule that matches the defined condition will block the specific SubID.

Add New Rule:

Clicking Add new rule reveals a conditional logic builder with three dropdowns:

  1. Condition Type:
    Choose which metric to evaluate:

    • Impressions
    • Clicks
    • Spend
    • CTR (%)
    • QTY

  2. Comparison Operator:
    Choose how to compare the metric value:

    • Less than
    • Higher than
    • Equals

  3. Value Field:
    Enter the numerical threshold value for the rule to trigger.

✅ Example Rule:

If CTR (%) is Less than 0.1, block the SubID during the defined lookback period.