Your demand partners may need an additional event tracking. We designed 3rd party tracking functionality specifically for this purpose. First of all, you should specify the event type to be tracked and then add the tracking pixel that will match the specific event in the form of URL. If you want to remove your 3rd party tracker simply click on the (delete) button. The last but not least, traffic score field allows you to set the percentage of traffic to be scored.
Note: the system works only with image tracking pixels
Event type drop-down stands for the type of a tracking event. Below you can find the complete list of tracking events that can be used.
- Impression
- First Quartile (25% watched)
- Midpoint (50% watched)
- Third Quartile (75% watched)
- Complete View (100% watched)
- Skip
- AdRequest
- AdStarted
Note: For AdRequest 3rd-party tracker, this will require activation by your account manager. It is also only available at the Source and Campaign levels.
Implementation Levels
3rd-party trackers can be applied at three different levels:
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Source > Advanced Settings
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Campaign > Advanced Settings
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Settings > Profile Settings
Adding a tracker under Profile Settings will apply it globally across all campaigns and sources, eliminating the need to configure it separately at the source or campaign level.