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Adding campaign with RTB integration

Updated

To create a new RTB campaign go to the Advertisers section, choose the advertiser/demand partner and click "New campaign" button.

Fill in the name of your new ad campaign in the Campaign name field and choose Open RTB as the Integration type. You can enable or disable the campaign via Status in the upper right corner and add the endpoint URL from your demand partners for the campaign.The fields below can be used to distribute traffic by data centres (US East / US West / Europe / Asia) if the advertiser requires it. 

The Ad Server offers a list of RTB partners with pre-integrated settings. We strongly recommend using these built-in integrations when adding a new endpoint, as they provide a smoother and more straightforward setup process.

For partners that require custom parameters, these fields are already available in the configuration. All you need to do is select the partner from the list and complete as many fields as possible.

Example: Smaato Integration

When you select Smaato from the dropdown list, three additional fields will appear:

  • AdBreak ID

  • Publisher ID (required)

  • AdSpace ID

Based on Smaato’s integration guidelines, please provide either AdBreak ID or AdSpace ID, along with the required Publisher ID.

Toggle Settings

  • Supports DOOH Multiplication
    Enable this toggle to ensure impressions are calculated correctly when working with DOOH (Digital Out-of-Home) inventory sources.

  • Supports Multi Impressions
    This toggle allows proper handling and calculation of advertiser responses that include more than one creative.
    Enable it only if your demand partner confirms support for Multi Impressions.

Note: If you select the X-OpenRTB-Version header as OpenRTB 2.6, the Supports Multi Impressions toggle will be automatically enabled, in accordance with IAB specifications.

Open RTB Settings

Open RTB settings section allows you to configure all features related to OpenRTB standard.

 

Notification URL processing. There you can choose the method of notification URL processing. There are five options available: normal, ignore, impression, do not wait and opportunity. 

  • Normal - all RTB demand partners provide us with the list of campaigns eager to display the ad on a specific domain. The best performing campaign is being chosen by all parties. We send a confirmation request to the server (campaign) that won the bid. That campaign responds to our Video SSP with a confirmation and the ad is being displayed.
  • Ignore - all RTB demand partners provide us with the list of campaigns eager to display the ad on a specific domain. The best performing campaign is being chosen by all parties. We send a confirmation request to the server (campaign) that won the bid but we show the ad without a confirmation in return.
  • Impression - all RTB demand partners provide us with the list of campaigns eager to display the ad on a specific domain. The best performing campaign is being chosen by all parties. We send a confirmation request to the server (campaign) that won the bid. The campaign (RTB demand server) is being informed about the impression in the response after the ad starts.
  • Do not wait - all RTB demand partners provide us with the list of campaigns eager to display the ad on a specific domain.The best performing campaign is being chosen by all parties. We show the ad without sending a confirmation request to the campaign that won the bid.
  • Opportunity - all RTB demand partners provide us with the list of campaigns eager to display the ad on a specific domain. The best performing campaign is being chosen by all parties. We send a confirmation request to the server (campaign) that won the bid. The campaign (RTB demand server) is being informed about the ad opportunity in the response after the ad starts.

X-Openrtb version header. Select your X-Openrtb version header. Four variants available: 

  • OpenRTB 2.2 
  • OpenRTB 2.3 
  • OpenRTB 2.4
  • OpenRTB 2.5 
  • OpenRTB 2.6

Demand type. Using these checkbox, you can pick the type of demand that is going to be sent to this campaign. It can be either video or audio. 

Auction type. Open or PMP ( Private Marketplace). When PMP is enabled, several new fields appear, where:

  • Deal ID conveys the specific deals applicable to this impression.
  • Wseat stands for whitelist of buyer seats (e.g., advertisers, agencies) allowed to bid on this deal. IDs of seats and the buyer’s customers to which they refer must be coordinated between bidders and the exchange a priori. Omission implies no seat restrictions.
  • Private auction indicates auction eligibility to seats named in the Direct Deals object, where 0 (checkbox unticked) = all bids are accepted, 1 (checkbox ticked) = bids are restricted to the deals specified and the terms thereof.

Auction price type. There are two available types: First Price and Second price.

First Price auction is the type of auction where the bidder that offers the highest price wins. For instance, advertiser "A" bids $1, advertiser "B" bids $1.50, thus the highest wins the auction.

In case of Second Price auction, the winner is the bidder that offers the highest price, but for them, it only takes to overbid the second highest price offered. For instance, advertiser A bids $1, advertiser B bids $1.50 and advertiser C bids $2.00, thus the highest wins the auction, paying the second highest bidder price - $1.50 + some fee (usually $0.01).

When all settings have been added, click on the ‘Create’ button at the bottom of the screen.