Line Items are the building blocks of your campaign setup in DSP. They define how your ads are delivered — including pricing, budgets, targeting, and creative assignments.
You can access all line items from the Line Items tab in the main navigation.
Line Item Dashboard
The Line Items dashboard displays all existing line items tied to your account. You can search, filter, and manage them from this view.
Key Columns:
- Advertiser and Campaign names
- Line Item Name and Type (Banner or Video)
- Budget and Spend
- Start/End Dates
- Assigned Creatives
- Impression and Click Counts (Daily & Lifetime)
Available Actions:
Use the icons to the right of each row to:
- ▶️ Activate / Pause the line item
- 📝 Edit
- 📄 Clone
- 📂 Archive
- 📊 View Reports
Creating or Editing a Line Item
Click Create or the edit icon to open the Line Item setup screen. This includes several tabs — we'll focus on the Overview tab here.
Overview Tab Fields:
| Field | Description |
|---|---|
| Advertiser / Campaign | Choose where this line item belongs |
| Line Item Name | A unique name to identify it |
| Type | This should be locked in as Video for most accounts |
| Flight Dates | Set the start and end dates |
| Budget | Define total and/or daily budgets by spend, impressions, or clicks |
| Pricing Model | CPM, CPC, or CPA |
| CPM Bid | Set your bid floor (CPM model only) |
| Creative Rotation | Choose how assigned creatives rotate |
| Delivery Limits | Set limits on impressions, clicks, or conversions per day/hour |
| Frequency Cap | Optionally limit how often a user sees this line item |
Once saved, the line item becomes active (if within flight dates) and will begin serving once creatives and targeting are assigned.
Other Configuration Tabs (Briefly)
The Line Item editor includes several other tabs:
- Targeting — Apply targeting by domain, geo, platform, inventory source, and more.
- Associate Creatives — Attach creatives that should serve with this line item.
- Action Tracking — Track user actions (like conversions) related to this line item.
- Delivery Insights — Monitor pacing, delivery, and performance.
- Automated Rules — Set logic-based rules for optimization or pausing.Each of these features is covered in more detail in dedicated help articles.
Each of these features is covered in more detail in dedicated help articles.