Segments are used to organize and group users for audience targeting and analysis. These segments can be first-party user groups or composite segments created from a combination of existing segments.
Segments Dashboard
The main Segments dashboard under the Tools tab shows all available segments, their assigned Expiration (in days), and the quantity of active users within each segment.
You can search segments by name using the lookup field and sort by Identification criteria. From this view, you can also access editing, linking, or deletion options for each segment.
Creating a New Segment
Click the green Create button to build a new segment.
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Name (required): The name for the segment
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Expiration (required): Duration in days that a user remains in the segment
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Identification Criteria (required): User identifiers, a set of parameters that will be used on adding to/matching with this segment.
Once created, the segment will appear in the dashboard list and can be used for targeting.
As a next step you need to deploy it within the 3rd party trackers (e.g. on the source and campaign level).
Once configured, the segment will fire on the selected event(s), populating users into the defined segment.
Now this Segment can be used as a targeting for supply source / campaign (can be found under "Add Targeting")