Advertiser Level Data Report – c360

The Advertiser Level Data Report provides insights into campaign performance at the advertiser level. This report helps you monitor impressions, CPM, and key engagement metrics, making it easy to evaluate advertiser performance, optimize campaigns, and track trends over time. It helps you evaluate advertiser effectiveness, compare cost efficiency, and understand trends by advertiser domain and agency for RTB/Prebid campaigns.

Accessing the report

Navigate to the Reports tab.
Select the Advertiser Level Report.
Choose your filters (for example Date Range, Advertiser, Adomain).
Click Run Report to generate results.

Filters and advertiser domain logic

The report allows you to refine your data using filters:

The report supports a rich set of filters so you can narrow results to the data you need.

Date Range: Use a predefined or custom date range.
Advertiser / Advertiser Name: Focus on one or more specific advertisers.
Campaign: Limit results to selected campaigns only.
Adomain (Advertiser Domain): Filter by the advertiser’s domain using the extracted adomain value.
- The Ad Server uses the following extraction logic:
  - Recursively unwraps VAST wrappers until the root advertiser domain is found in the ad response.
  - If not available, uses the Advertiser Extension value from the XML.
  - If still unavailable, parses click‑through URLs and extracts only the domain (no paths, parameters, or redirects).
  - If none of the above yield a valid domain, the report shows Unknown in the Advertiser Domain field.
- Invalid values such as raw URLs, tracking endpoints, or malformed strings are filtered out so they no longer appear as advertiser domains.
Agency: View advertiser performance grouped by agency (particularly for RTB/Prebid campaigns).
Seat: See which programmatic buying seat is associated with the advertiser.
Source: Break down results by traffic source.
Channel: Analyze distribution channels separately.
Hours: View hourly performance trends.

Metrics

The report includes standard delivery and performance metrics.

Impressions, CPM, and engagement metrics provide the core view of advertiser performance.

You can further refine what you see using Metric Filter:

Set conditions such as “Impressions > 50,000” to focus on higher-volume advertisers.
Filter by adomain values, including Unknown, to isolate cases where the domain could not be identified.

How “Unknown” advertiser domains work

To improve data quality, Unknown are explicitly shown when a valid advertiser domain cannot be determined.

When domain extraction fails (for example due to malformed XML, missing advertiser details, or invalid/encoded data), the Advertiser Domain column displays Unknown.
This makes it easier to:
- Identify inventory where advertiser information is incomplete or low quality.
- Exclude these lines from analysis by filtering out Unknown, or focus on them by filtering only Unknown.

Exporting and API access

You can take the Advertiser-Level Data Report data outside, or integrate it with your own tools.

Export to CSV to analyze results in spreadsheets or BI tools.
Use Get API URL to copy an API endpoint that reflects the current filters and retrieve the same data programmatically.
Select Download API Doc to review authentication details, parameters, and response formats for building integrations.